Our promise is fundamental to us, and as a result, it is at the cornerstone of everything we do at Link. It highlights our key business focuses; it provides current and potential customers with an insight into the level of service they can expect when working with us. Finally, it is a way to demonstrate how we differentiate ourselves from our competitors within transport and logistics.

In spring 2022, we formulated Link's new promise, defining our business's three most essential areas moving forward. The first area is digitalization. We aim to have a strong focus on simplifying complex digital solutions for our customers. The second is service as a keyword throughout the entire organization. We must focus on people, customers, and employees as we understand that offering good service can only be done by having the right people Finally, the third point is to have an increasing focus on responsibility and sustainability and to take on the necessary role to operate in today's world.

Our values are the core standards that guide the way in which we do business and what our organization stands for. While business plans and strategies may change or develop over time, our core values will always remain the same.

Our organization is united by adhering to our values, which is vital if we are to achieve our desired work and business culture. Our ambition is that Link will be recognized nationally and internationally as an attractive workplace and a respected partner for both customers and suppliers.